“Every child is an artist, the problem is staying an artist when you grow up” – Pablo Picasso I’ve been spending a lot of time learning about creative people lately, and it’s gotten me thinking about the idea of creativity. I find myself wondering how these individuals that we view as being great creative minds […]
Continue reading →It’s that time of year again – when I say that I’m going to start blogging again and lay out all my plans for doing so. But I’ve decided that there are very few people who enjoy reading all about what other people are planning. Sure, I understand the psychology of making your goals public […]
Continue reading →The longer I work in the inbound marketing/Internet community, the more and more I start to feel like the Internet world is the real world. Traditional news is irrelevant. Most young people get Twitter. Everybody at least reads blogs. And then I step into the REAL real world and realize that as large as my Internet […]
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It’s a new year, and I’m in a new city, a new state, a new job paradigm, and I’m really excited about it. This is going to be a year of discovery, a year of growth, and a year of success. It’s the year that I harness the power of positive thinking. It’s the year […]
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Continue reading →I chose “Crossing the Chasm” by Geoffrey A. Moore because it lays out some of the fundamental marketing problems I have and will encounter as a high tech marketer. It provides the context that I need to determine how to use the rest of the knowledge I’m about to absorb. Now let’s get to it: […]
Continue reading →So for a while I’ve been doing this thing where, when I read a great blog post or a cool business book, I’ll take notes in a black notebook that I keep specifically for that purpose. I’ve found that it helps me to remember what I read, and makes a handy reference when I want […]
Continue reading →In my last post I discussed four kinds of social media content that are generally successful on social media. In this post, I want to take your social media content implementation to the next level. One of the emerging buzzwords in corporate social media is “content schedule.” This isn’t a new concept, neither is it […]
Continue reading →Back when I was getting started in SEO, I quickly learned the adage “content is king,” meaning that creating high-quality content is the first and most essential element to good SEO. But while this idea is still debated in SEO circles, it’s a virtual certainty in social media. If you want to hold on to […]
Continue reading →One of the biggest issues corporate social media faces is the problem of explaining how much these channels are actually worth, in dollars. There are a lot of great resources when it comes to answering that question- this article from Mashable provides an excellent primer on how to get started with “the metric to end […]
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