2010 Social Media Resolutions

“By recording your goals and dreams on paper, you set in motion the process of becoming the person you most want to be.”

-Mark Victor Hansen

One of the mantras of goal-setting is that if a goal isn’t written down, it’s just a dream. So, as is popular across the blogosphere, I’m writing my social media goals down here.

First, let me say a little something about the rationale behind these goals. I’ve found that as social media has become my job and career, it has become more difficult to manage. I’m no longer doing it just for the fun of it, and I have a lot more riding on my social media success. Furthermore, I’ve learned a lot about social media in the past year, and I want to make sure I’m living according to my knowledge. So without any further ado, here are my 2010 social media resolutions:

  • LinkedIn – In the past, I’ve done some work with LinkedIn, including completing my profile, working to get recommendations, and doing some networking. This year, I’d like to use LinkedIn much more effectively. In order to do so, I will spend an hour every week:
    • Updating my status
    • Finding new groups to join
    • Participating in discussions in groups I’m already a member of
    • Answering some questions in the Q&A section
    • Seeking out new contacts.
  • Facebook – I have to admit that I’ve been conspicuously absent on Facebook recently. One of the reasons is that I’ve adopted other methods of communication, and much of what drew me to Facebook has evaporated at this point, but the hypocrisy of being a social media guy who doesn’t use Facebook is somewhat galling, so I’m going to reengineer my Facebook presence and get involved again by making sure that I log in every day to do Facebooky things like
    • Updating my status
    • Writing on my friends’ walls
    • Finding groups to network and exchange information with
    • Checking on some of the pages I’ve started (and maybe even start some new pages).
  • Twitter – I’m on Twitter a lot, I just need better consistency. I want to:
    • Tweet at 3 new people
    • Drop at least 3 useful links
    • Retweet at least 3 awesome tweets every day (outside of my normal tweeting)
  • I have to admit that it feels a bit lame to put a solid number on this, but I think that if I want to improve the quality of my Twitterstream, this is how I’ll do it.

  • Blog – This is the area I’m most excited about, because blogging is where I got my start in social media, and it’s still the area that I enjoy the most (although you wouldn’t know it by the number of posts lately). I want to become a much better blogger, and in order to do so, I’m going to
    • Write one post every day, even if I don’t post it. I mostly just want to get into the rhythm of writing every day.
    • Publish at least twice every week, pulling from the body of content I’m creating in my daily post writing.
    • Comment on two blogs every day in order to be a better blogosphere citizen (blogozen?).
    • Finish working on my blog theme by adding Facebook Connect, better sharing and commenting functionality, and an awesome footer.
  • Misc. – I’m going to do something groundbreaking this year, I’m just not quite sure what it’s going to be yet. Vague? Yes. Unrealistic? Possibly. But what’s the point of goals if you don’t have something exciting to drive towards? I’ll be taking more time to flesh this goal out, deciding what constitutes “groundbreaking” and how I plan on achieving it.


  1. I think you have a good start for your plans to better engage in social media in 2010. I did want to give you some more advice to add on to some of your bullet points, especially in regards to Twitter and blogging. You have a good plan with Twitter with retweeting and sending replies to people. However, you shouldn’t set an actual number of how many you are going to do a day. My goal each day is to reply and answer as many questions as I can to build my brand and my credibility in the social media scene. I use search.twitter.com to search keywords in my niche and look at what people are talking about. That’s how I can find things to retweet and new blog posts related to my topic. I use search.twitter.com as my main place for engaging with people. You can never have enough interaction with people on Twitter. That’s how you get yourself noticed!

    In regards to blogging…I feel in order to have other people comment on what you do, you need to spend a lot of time putting a lot of comments on other blogs that talk about the same topic as you. It’s the best way to get involved in the conversation and show you care about something someone else wrote. Through your blogging, it’s vital to have links for people to connect with you through your social media sites as well. Content isn’t just about what you put on your own site, but what you contribute in other areas as well!

  2. @Frank – Thanks for the comment! I think you’re right on with your comments. I guess the problem I’ve run into with Twitter especially is that because I manage Mozy’s corporate Twitter account, I don’t have as much time to dedicate to my own account, and when things get busy, I find that my personal tweeting goes out the window. My intention with my goal is just to drive some (personally mandated) involvement with my own brand and account, regardless of how busy I am. If I can do better than that, you can bet I will. 🙂

    As for the blogging, that’s awesome advice, and I’ll definitely take it! Thanks again for the tips!

  3. Well said homeboy. Best of luck with the goals. I’ll be watching the internets with anticipation… especially for that last one.

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