I no longer tweet at @jazzcat. Check me out at @natekartchner! 2010-04-15

5 Steps To Better Social Media ROI Measurement

One of the biggest issues corporate social media faces is the problem of explaining how much these channels are actually worth, in dollars. There are a lot of great resources when it comes to answering that question- this article from Mashable provides an excellent primer on how to get started with “the metric to end [...]

2010 Social Media Resolutions

“By recording your goals and dreams on paper, you set in motion the process of becoming the person you most want to be.” -Mark Victor Hansen One of the mantras of goal-setting is that if a goal isn’t written down, it’s just a dream. So, as is popular across the blogosphere, I’m writing my social [...]