“By recording your goals and dreams on paper, you set in motion the process of becoming the person you most want to be.” -Mark Victor Hansen One of the mantras of goal-setting is that if a goal isn’t written down, it’s just a dream. So, as is popular across the blogosphere, I’m writing my social […]
Continue reading →Looking at the sheer volume of quotes that have been generated over the years regarding overcoming fear, it becomes fairly obvious that fear is a pretty ordinary part of human existence. Sometimes it’s healthy. For example, it’s fear of injury that (generally) keeps us from doing stupid things. But more frequently fear is a negative […]
Continue reading →Here are the slides from my SMCUV presentation last night. I had a great time talking about social media with Nate Bagley, Seth Jenks, and special guest Fred “Costa Vida Fred” Abroa. I hope you enjoy the slides, and feel free to leave questions in the comments! Corporate Social Media View more presentations from Nate […]
Continue reading →Many of you didn’t know this, but the theme on my blog is the first theme I’ve ever hand-coded from scratch (I wanted it to match my resumé). Because I’m a WordPress theme designing n00b I used WPDesigner.com’s WordPress theme tutorial to show me the ropes. It’s a great tutorial that gave me the basics […]
Continue reading →Someone recently asked me what I felt was the key to successful marketing. I told them that I believe the answer is three-fold: First, have a product/service/brand that’s remarkable and compelling in and of itself. Seth Godin calls this making a purple cow. Second, tell your brand’s and product’s story in such a way that […]
Continue reading →In digging up a bunch of stats for my presentation for Digital Marketing Conference Fall 2009, I dug up some really great Twitter stats tools. Some of them are really useful, and some just have an undeniable awesome factor. Either way, they’re worth a look if you’re an analytics junkie looking for your Twitter stats […]
Continue reading →…and has been invited to speak at Digital Marketing World Fall 2009? This guy! I’ll be speaking on the “Twitter Success Stories” panel where I’ll be sharing some lessons learned from running Mozy’s Twitter account. The conference itself is free and web-based, so you have no excuse not to check it out.(At least be there […]
Continue reading →Online reputation management is growing more and more important as businesses start to move more of their branding online. So what do you do when some negative blog post or hater’s website is mucking up your corner of the SERPS? You can’t make the post disappear, but you can push it off the front page. […]
Continue reading →I have a couple of projects at work that, though not urgent or required, are things I should do. Ive put these projects on my to-do lists, whiteboard, and every other productivity device and/or system I own. And yet, these projects always seem to get pushed to the very bottom of my queue, which means […]
Continue reading →The phrase “lipstick on a pig” generally means dressing up something unsexy, but despite the dressing, the thing remains unsexy. A lot of people work in industries or sell products that could be considered unsexy. Are your marketing efforts doomed to be mundane and vanilla because you market something generally not considered to be sexy […]
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