Many of you didn’t know this, but the theme on my blog is the first theme I’ve ever hand-coded from scratch (I wanted it to match my resumé). Because I’m a Wordpress theme designing n00b I used WPDesigner.com’s Wordpress theme tutorial to show me the ropes. It’s a great tutorial that gave me the basics [...]
Someone recently asked me what I felt was the key to successful marketing. I told them that I believe the answer is three-fold:
First, have a product/service/brand that’s remarkable and compelling in and of itself. Seth Godin calls this making a purple cow.
Second, tell your brand’s and product’s story in such a way that your potential [...]
The phrase “lipstick on a pig” generally means dressing up something unsexy, but despite the dressing, the thing remains unsexy.
A lot of people work in industries or sell products that could be considered unsexy. Are your marketing efforts doomed to be mundane and vanilla because you market something generally not considered to be sexy or [...]
