Here are the slides from my SMCUV presentation last night. I had a great time talking about social media with Nate Bagley, Seth Jenks, and special guest Fred “Costa Vida Fred” Abroa. I hope you enjoy the slides, and feel free to leave questions in the comments! Corporate Social Media View more presentations from Nate [...]
I remember “Field of Dreams” pretty vividly from my childhood, possibly because it’s a good movie, but probably because I was creeped out by the ghosts. Either way, the phrase “If you build it, they will come” has kind of stuck with me. In fact, it stuck with me so much that when I started [...]
One of the biggest issues corporate social media faces is the problem of explaining how much these channels are actually worth, in dollars. There are a lot of great resources when it comes to answering that question- this article from Mashable provides an excellent primer on how to get started with “the metric to end [...]
In my last post I discussed four kinds of social media content that are generally successful on social media. In this post, I want to take your social media content implementation to the next level. One of the emerging buzzwords in corporate social media is “content schedule.” This isn’t a new concept, neither is it [...]
Back when I was getting started in SEO, I quickly learned the adage “content is king,” meaning that creating high-quality content is the first and most essential element to good SEO. But while this idea is still debated in SEO circles, it’s a virtual certainty in social media. If you want to hold on to [...]
