Back when I was getting started in SEO, I quickly learned the adage “content is king,” meaning that creating high-quality content is the first and most essential element to good SEO. But while this idea is still debated in SEO circles, it’s a virtual certainty in social media. If you want to hold on to the attention of your audience, you have to have compelling content. So what constitutes compelling content? Here are some proven content ideas that perform well on social media:
- New information – This includes breaking news, original research, and unique conclusions or ideas.
- Ideas – Create a whitepaper. Share interesting statistics from your business. Think about what your audience finds interesting and provide unique insight about it.
- Infographics – Interesting facts centered around a specific topic and represented graphically so as to make them easier to digest.
- Ideas – Read this blog post.
- Humor – This is fairly obvious to describe, but more difficult to execute. Some of the
- Ideas – Really the best advice I can give you is to look inside your organization and think about the funny stuff that happens inside the office. What do you laugh about around the water cooler? Try to adapt those ideas to your business. Your other option? Find the funniest coworkers you know and ask them to brainstorm together.
- Contests – This takes some investment in both time and money, but it’s worth it when properly executed. Contests can range from a sweepstakes (Twitter retweet contests, Facebook “Like” contests) to actual contests (like photo contests, email essay contests, or other judged events).
- Ideas – Think about your goals. Do you want more followers/fans? Run a sweepstakes where following/”liking” is a requirement. Want engagement from current fans (and some user-generated content)? Run a photo/essay/video contests.
This is in no way a complete list. There are countless other methods and ideas, and some of the biggest successes in social media have come from outside the box. That said, social media is a science, and these are some proven avenues of success. What kinds of content have you found to be successful with your corporate social media?
