One of the biggest issues corporate social media faces is the problem of explaining how much these channels are actually worth, in dollars. There are a lot of great resources when it comes to answering that question- this article from Mashable provides an excellent primer on how to get started with “the metric to end [...]
“By recording your goals and dreams on paper, you set in motion the process of becoming the person you most want to be.” -Mark Victor Hansen One of the mantras of goal-setting is that if a goal isn’t written down, it’s just a dream. So, as is popular across the blogosphere, I’m writing my social [...]
Here are the slides from my SMCUV presentation last night. I had a great time talking about social media with Nate Bagley, Seth Jenks, and special guest Fred “Costa Vida Fred” Abroa. I hope you enjoy the slides, and feel free to leave questions in the comments! Corporate Social Media View more presentations from Nate [...]
In digging up a bunch of stats for my presentation for Digital Marketing Conference Fall 2009, I dug up some really great Twitter stats tools. Some of them are really useful, and some just have an undeniable awesome factor. Either way, they’re worth a look if you’re an analytics junkie looking for your Twitter stats [...]
…and has been invited to speak at Digital Marketing World Fall 2009? This guy! I’ll be speaking on the “Twitter Success Stories” panel where I’ll be sharing some lessons learned from running Mozy’s Twitter account. The conference itself is free and web-based, so you have no excuse not to check it out.(At least be there [...]
The phrase “lipstick on a pig” generally means dressing up something unsexy, but despite the dressing, the thing remains unsexy. A lot of people work in industries or sell products that could be considered unsexy. Are your marketing efforts doomed to be mundane and vanilla because you market something generally not considered to be sexy [...]
I remember “Field of Dreams” pretty vividly from my childhood, possibly because it’s a good movie, but probably because I was creeped out by the ghosts. Either way, the phrase “If you build it, they will come” has kind of stuck with me. In fact, it stuck with me so much that when I started [...]
There are a couple of things I love about Twitter. One is the opportunity to meet new people. Another is the awesome ability to play pranks on said new people. So this last Friday, startup enthusiast, supermom, and one of the aforementioned new people @StartupPrincess announced that she was taking a weekend-long sabbatical from Twitter. [...]
