One of the biggest issues corporate social media faces is the problem of explaining how much these channels are actually worth, in dollars. There are a lot of great resources when it comes to answering that question- this article from Mashable provides an excellent primer on how to get started with “the metric to end [...]
Someone recently asked me what I felt was the key to successful marketing. I told them that I believe the answer is three-fold: First, have a product/service/brand that’s remarkable and compelling in and of itself. Seth Godin calls this making a purple cow. Second, tell your brand’s and product’s story in such a way that [...]
I remember “Field of Dreams” pretty vividly from my childhood, possibly because it’s a good movie, but probably because I was creeped out by the ghosts. Either way, the phrase “If you build it, they will come” has kind of stuck with me. In fact, it stuck with me so much that when I started [...]
